Sabtu, 12 Mei 2012

Techniques to Improve a Web Site's Ranking in the Search Engines

Optimized Searching means use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors. URL Optimization refers to the wide variety of strategies used to make your website more appealing to the search engines in the hopes of drawing free traffic to your site.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
Getting free search engine traffic is often called organic traffic, or natural search traffic. You don't pay for it, and if you have the right mindset, you can continue to get large volumes of natural search traffic for years to come. Unfortunately, when you first launch a website, you probably won't have thousands of visitors pounding down your door, eating up your bandwidth, just to get a look at your content.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
When it comes to getting visitors to your website, you've got a few choices two main ones include either paying for your traffic through pay-per-click advertising programs like Google Ad words or Yahoo Search Marketing, or waiting around for free, organic traffic to find you through the search engines. However, if all you do is launch your site and then sit around waiting for visitors, it could take weeks or months before the major search engines figure out that you're even there at all, let alone send you any free traffic.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
Effective Optimization
  • Conduct keyword research using a reputable keyword tool. This step is crucial and often overlooked because it's not as fun as building a site.
  • Perform on-site optimization make sure you have meta tags and heading tags with your keywords incorporated into them. Use the right anchor text when linking within your site and write your content with your keywords in mind.
  • Perform off-site optimization  Jumpstart your link building campaign by submitting your site to directories and bookmarking it. Write articles and press releases and submit these frequently. Be sure to contribute at do follow forums and add comments on do follow blogs. And remember that link building is an on-going process.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
Overall URL Structure
  • Limit the number of directory levels from the domain name to the file, avoid unnecessary folders
  • Limit the overall length of the URL, avoid unnecessary words and characters
  • Use keyphrases and real words avoid shortened or meaningless words like /prod/ and /og/
  • Avoid session IDs and other session based parameters in URLs
  • Avoid having more than 2-3 name/value pairs in dynamic URL strings
  • Rewrite dynamic URLs in to clean or static URLs wherever possible
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
SEO concepts
1. What is SEO?
SEO, which stands for Search Engine Optimization, refers to the wide variety of strategies used to make your website more appealing to the search engines in the hopes of drawing free traffic to your site. Getting free search engine traffic is often called organic traffic, or natural search traffic.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
You don't pay for it, and if you have the right mindset, you can continue to get large volumes of natural search traffic for years to come.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
Unfortunately, when you first launch a website, you probably won't have thousands of visitors pounding down your door, eating up your bandwidth, just to get a look at your content.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
When it comes to getting visitors to your website, you've got a few choices two main ones include either paying for your traffic through pay-per-click advertising programs like Google Ad words or Yahoo Search Marketing, or waiting around for free, organic traffic to find you through the search engines. However, if all you do is launch your site and then sit around waiting for visitors, it could take weeks or months before the major search engines figure out that you're even there at all, let alone send you any free traffic.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
This is where SEO comes in. You need to design your site and then promote it so that the search engines know what it's about.
 Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
2. What is Keyword Research?
Searchers use keywords to find information on the internet. The keyword or key phrase tells the search engine what kind of results to bring back for you. Search engines scour the internet, recording the information they find on various sites around the web.When building a website, choosing the keywords and phrases to focus on is extremely important. You want to target the keywords people are actively searching.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
3. What is LSI?
Latent Semantic Indexing (LSI) is one specific algorithm that the search engines use to evaluate site content through related keywords. In order to score high on the search engine rankings, you've used this exact phrase repeatedly throughout your text, without using any related phrases, For example, a key phrase like "SEO tools" could also be written as "SEO products", "SEO courses" or "Search engine optimization eBooks", depending on what your content is about.
 Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
4. What is On-Site and Off-Site Optimization?
SEO techniques can be broken down into two general categories onsite and offsite. Both of these will benefit your rankings, so it's worth your time to address them both when building and promoting your website. On-site SEO includes the specific actions you take on your WebPages to increase your search engine position. Off-site SEO techniques are the actions you take outside of your WebPages to increase your search engine position. Backlinks are one of the most important strategies in the offsite SEO toolbox.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
5. What is On-Site Optimization Details?
Meta tags are snippets of code you can include on your website to give the search engines more information on what your site is about. Visitors to your webpage won't be able to see this information, but the search engine programs that scour your site will appreciate the tip off.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
6. What are Meta Tags?
The most popular tags for SEO purposes are title, keyword and description tags, all of which provide more information to the search engines about your site's content and what search terms its most relevant to.
  • Title Tag
  • Keyword Meta Tags
  • Description Meta Tags
  • Heading Tags
7. What is Anchor Text?
Anchor text is one of the most important factors you must understand in order to earn good rankings from the search engines. Specifically, anchor text refers to the linked text that's displayed in place of a web address the text you click on to be taken to a new web page.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
8. What is Off-Site Optimization Details?
Off-site techniques are just as important in getting your site ranked well in the search engines results. For the most part, off-site SEO techniques revolve around the links that point to your site from other WebPages. These links back to your site are commonly called backlinks.
The following types of back links offer the most benefit in terms of off-site search engine optimization:
  • Links from sites with a high Google Page Rank
  • Links from sites with similar content
  • Link extensions matter
  • The number of links to your site
  • Link building is hardly a precise art, as there are a number of additional factors that the search engines take into account when measuring the strength of the backlinks to your site.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
In addition, search engine algorithms change frequently, so the factors they give weight to now could change without warning. However, it is safe to say that building up good backlinks from other quality sites is a sound strategy when it comes to search engine optimization, and will remain so for the foreseeable future. For more details, click here
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
9. What is Directory Submissions?
Submitting your website to both free and paid directory sites is a great way to increase the backlinks to your webpage. Directories are compilation sites that list links to all sorts of sites. Getting your site listed in targeted directories that relate to the theme of your website will likely be seen as a premium by the search engines. In addition, you might even receive some traffic from them.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
10. What is Page Rank (PR)
Page Rank is a method of ranking individual web pages by Google and indicates the importance of that web page. It shows more people visits the particular page because of the quality content or information. Page Rank can be identified using tools.
Techniques  to Improve  a Web Site's  Ranking  in the Search Engines                         
Some pages show "No Page Rank information available" because either Google bot haven't crawled the particular page or Google has spammed the page. A corrective action can be taken to make your web page been crawled by the bot.
URL optimization will promote web site and have your potential customers find your web site.

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